Woodinville Whiskey

Moët Hennessy

A low alcohol brand for a generation.

Brand storytelling

The challenge

The Pacific Northwest is no stranger to Woodinville Whiskey Co. The line streaming outside the tasting room with every new release (along with all the awards) is evidence of its cult following. But that’s just the top left corner of the country. In order to grow into national distribution, Woodinville needed to stand out broadly in a crowded craft whiskey market. So, we bellied up to the bar to zero in on what makes Woodinville stand alone.

Brand films

Telling their
origin story

To start fleshing it out, we went full immersion, learning their world from distillery to farm to tasting glass. Along the way it hit us that the secret ingredient and catalyst of success for Woodinville boiled down to one thing: connections.

Brett and Orlin, two best friends bonding with (and saving) local farms to make the country’s best craft whiskey. That’s special. It’s a story of putting everything on the line. It’s about passion and joy that are contagious—for their partners, their employees, and their customers. Those earnest connections ultimately make for a bottle of whiskey made with love. But beyond that, those connections create a shared sense of drive and determination. That is, with a company built around connections, anything is possible. That’s how Woodinville Whiskey Co., and it’s two underdog distillers, did what couldn’t be done. This is how we’d set them apart.