Land for good
The challenge
Forterra’s mission is to innovate and scale land-based solutions to address the climate crisis and support equitable green and prosperous communities. But with their main source of funding—donations through fundraisers—hampered by COVID-19, they turned to us to elevate their presence and expand their donor base.
Our top goals were to create brand awareness among new audiences and increase brand loyalty so that Forterra could bring their message to a larger donor base that aligned with their mission.
Our top goals were to create brand awareness among new audiences and increase brand loyalty so that Forterra could bring their message to a larger donor base that aligned with their mission.
.webp)
Awareness campaign
Strengthening community
Through an authentic, compelling, and concise go-to-market campaign—inclusive of a strong content strategy, organized campaign planning, captivating creative concepts, and more—we believed Forterra’s outreach would expand and resonate with their desired audience.
With our created assets—social content, email, infographics, and a hero manifesto video—we skillfully reflected the values of the brand while strongly encouraging viewers to act. This promoted brand loyalty with their donor base.
