Flight crew app

We interviewed over 100 flight attendants to better understand the pain points of the systems they used and what they needed in a digital personal assistant. Twenty years of legacy interfaces and company systems demanded flight crews use over 10 different platforms each day. Each program had been produced in isolation at different points in time and lacked any semblance of unity. Flight crews had to access each one separately, and the complicated user interfaces had become outdated. At the same time, Alaska Airlines was rolling out their new brand, and this app would be one of the first digital expressions of their new branding.
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Working alongside Alaska Airlines and its engineering teams, we consolidated and streamlined user journeys to provide a frictionless experience. Where flight crews once navigated nearly a dozen complex, antiquated systems, they now tapped their way through a single, user-friendly dashboard that projected their new brand.