Cloud Cultures

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Product design / Brand / Campaign

The challenge

Microsoft Azure supports a world of different businesses, organizations, and non-profits. With a reach so vast, we had to create a docu-series to showcase the breadth and depth of Azure’s impact for real people all over the world. Cloud Cultures takes viewers around the globe to discover how Microsoft Cloud technology serves as a catalyst for innovation across a range of industries.

Strategy

Why a
docu-series?

Marketing around cloud infrastructure is usually boring and very technical. Instead of just informing our audience, we wanted to inspire them with what they could accomplish thanks to the cloud.
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For Cloud Cultures, we chased down the latest applications of the cloud to discover how people across the world are leveraging cutting-edge technology to drive positive impact in their communities and beyond. From sustainable food sourcing to retail innovations and human genome sequencing, we showed the world some of the tangible benefits of Azure cloud technology.

Docu-series

Season one

In our first Season, we saw Corey travel to four different countries in Europe: Poland, Sweden, United Kingdom and Italy.

Docu-series

Season two

Building upon the success of season one, we went in search of even newer Cloud Cultures. Our journey led us to Malaysia, Mexico, the American Rust Belt, and Japan.

Docu-series

Season three

Season three brought us to Spain, South Africa, Chile and the UAE. Where we explored the Cloud Cultures of four very different countries, each with a passion for sustainability.