Be ALpha
The challenge
Be Alpha campaign
The leader
in mirrorless
Sony has been a longtime leader in mirrorless cameras, so we set out to reinforce that perception across social and paid media channels with Sony Imaging's first brand campaign. We highlighted market differentiators, including AI-powered eye-tracking capabilities and impressive ISO sensitivity ranges. And we addressed what photographers often care most about, which is finding the perfect image.
Community platform
Alpha universe
We redesigned and maintained Sony’s blog website and evolved it to a community hub. This is a space where photographers can learn more about their craft, create a portfolio, find inspiration from Alpha Universe ambassadors, read about the latest releases, and even maintain their gear.
Values
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Voice and tone
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Visual identity
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Campaign
Alpha Female+
1
For the Alpha Female+ campaign, we developed the creative vision, interactive experience, and back-end systems to ensure thousands of submissions were all reviewed by judges. The campaign is like an artist-in-residence program that aims to promote equality in the photography and videography industries. It focuses on giving underserved creators the support needed to advance their careers.
